Ideal use of digital channels

We advise and support our customers on digitalizing their communication and distribution channels, which includes the design of customer loyalty programs just as the editorial work for all screens as well as the realization of OneWeb portals and shop solutions. All-important: the security of your customer data in our own audited and certified data center.

The company

Who we are.

As part of the Materna Group we represent a one-stop service for creativity, technical expertise and security. Our editors, marketing experts, professional designers and IT specialists have been supporting international customers successfully for many years in the fields of digital content creation and marketing as well as customer relationship management, what makes them one of the best skilled teams in the German-speaking world.

We analyze your existing marketing mix, develop new concepts and harmoniously embed new digital marketing and distribution channels in your present communication. The technical implementation and management of your data is performed in highest quality and reliability. The commercial assessment of all activities and a clear financial reporting are basic features of the cooperation with our customers.

Our target groups generally include network operators, telecommunications providers and further companies from the sectors of branded goods, trade and agencies. We are able to deliver a customized conception development and implementation both in the B2B and B2C environment.



Our services.


Campaigns and loyalty

Intelligent customer loyalty programs are the key to a sustainable sales growth. That is why we develop and implement customized digital CRM programs and apply – according to the individual objectives – different channels like e-mail, mobile, web and social media. QR codes, speed dial numbers including downstream message systems and videos are the perfect complement for a successful communication.

All of our campaigns are optimized for online and mobile display. Whether by page impressions or take rates, your success is measurable at any time.

Find out more about our innovative product Smart Video here!


Digital communication

With over 200 offered editorial SMS and MMS services, a variety of mobile news portals as well as online and social media projects, we provide digital communication in all its facets. Our customers benefit from a wide range of topics and the journalistic competence of our multimedia editorial team to individually provide their clients with target-group-specific news content.

Our portfolio includes strategies for an ideal content marketing as well as the development of new sales channels plus the implementation of corporate language solutions.


Portals and Shops

Digital commerce is undoubted on a growth course. In order to optimally benefit from this trend we develop and implement customized OneWeb portals and shops, which permanently aim for conversion optimization and therefore the lowest possible bounce rates. Their responsive design ensures an easy and convenient handling on any device.

Mobile phone, tablet PC, PC, smart TV – no matter what – the site will always adjust to the respective display. In addition to portals and shops we deliver the corresponding newsletters and welcome cycles as well as a full support of the associated social media sites.


Secure data management

The data security of our customers takes top priority. Therefore, the infrastructure of our data centers meets the highest requirements of customers from the sectors of mobile communications, media and aviation. Components of the German truck toll system are run by Materna’s data center with maximum availability as well. The data center’s security has been documented by several audits and certificates.

Materna safety guidelines comply with international standards like ITIL and the German national directives like TKG (Telecommunications law) and the BSI (Agency for security in the information technology) baseline security catalogue. Moreover, we are certified to the credit card industry’s PCI-DSS standard and have the certifications ISO 9001 and ISO 27001.

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